I Beeleave in You

The project "I Beeleave in You" is a campaign of awareness on animal extinction, directed at children, who are indeed the future of our planet. The idea is to create a sense of responsibility for animal extinction, in an instructive and fun way, in fact the project is structured as a piece of a fairy tale. It consists of 3 postcards: on the face "A" are illustrated some endangered animals, in fairy-tale style. While on the face "B" there is the information sheet about the animal and the reason for its disappearance. In addition, there is a poster in which help is asked to children, and finally, a tote bag ad merchandising.